An old French lady had a small shop in her village for years until one day a huge corporate supermarket set up across the road from her little shop:
They put up signs advertising their prices, including one that said: Butter – 10 euros
In response, the old lady added a sign to her own window: Butter – 9 euros
The next day, the big supermarket had a new sign: Butter – 8 euros
Sure enough, the day after the lady’s sign now read: Butter – 7 euros
This went on for a while until eventually one of the lady’s customers pointed to the sign and said.
“Madame, you cannot keep your prices so low for long. These big companies can use their buying power to sell products cheaper, but a little store like yours can never compete.”
In response, the old lady bent forward conspiratorially and muttered.
“Monsieur, I don’t even sell butter.”